Session 2E: Expanding Your CRM To Your Entire Business
Customer Relationship Management (CRM) applications such as SalesForce and Microsoft Dynamics have become a way of life for most sales and marketing teams, but does the rest of the organization take advantage of this powerful tool?
CRM applications are flexible and customizable systems that can be used to address numerous organizational inefficiencies. Whether your challenge is to connect information siloes across your organization, or to facilitate a process between departments, could your CRM application provide the solution?
We would like to provide examples of how your CRM can be the hub of your entire organization, allowing information sharing across not only sales and marketing, but also editorial, production, customer service, operations, membership, and others. Our conversation will be CRM-brand agnostic and is intended not only for CRM veterans, but also those new to the CRM world.