New products can grow your business or drain your resources. It’s their high-risk nature that excites a team and leaves everyone wondering whether you can really pull it off. New methodologies like Lean Startup and Agile Development are designed to help organizations take on these kinds of high-risk projects through an iterative process that promotes small bets and market validation over large projects and group think. Come learn about these new product development techniques, where they’re being used within the scholarly publishing industry and how you can apply them to your next great idea.
Moderator:
- Jeff Lang, Assistant Director for Platform Development in The American Chemical Society’s Digital Strategy department
Speakers:
- Alex Humphreys, JSTOR
- Paul Guinnessy, Physics Today
- Chris George, figshare
