In this evolving publishing environment, integrating copyright into your content monetization strategies around multimedia, global markets, and organizational policy has become increasingly complex.
In this half-day seminar, publishing leaders will share brief case studies of their challenges, the strategies created, and the results – or expected results – of their approach to balancing copyright, content monetization, and their publishing brand in an increasingly flat global marketplace.
You should join this seminar if you are:
- Managing multimedia content rights
- Incorporating value-add, supplemental content types into your publications
- Seeking creative ways to protect your content in an environment of global consumption
- Evaluating where Creative Commons and Open Access fit into your content distribution policy
- Looking ahead to future copyright issues that may impact publishers – how does text mining, linking to your content, and your subscription model fit together today?
Discover how your organization fits in among these leaders and your other publishing colleagues. Secure a seat for this seminar to learn and gain answers to your questions and concerns.
