The objective of this session is to illustrate to the publishing and library communities alike the opportunities to discover and subscribe to high-quality content from small to medium-sized information providers, which to date are overlooked because these information providers lack the resources to effectively market their content. Attendees can expect to come away from the session with a much broader understanding of the following: what types of content are they missing; examples of sales and marketing strategies that are being used to get content out in the market, novel subscription/pricing alternatives; success stories from the trenches; and other. This session will discuss domestic U.S. and international publishers alike. This session will provide commentary from both the publisher and librarian points of view.
