Mobile is the oncoming rocket ship that publishers, as well as other industries, know they must get on board or be left in the dust. They bring with them a legacy of content and products in print, desktop and web formats and start to explore mobile in one of three ways: by extension of existing products on new mobile delivery vehicles; by expansion of their current content set/scope/audience for mobile; and by experimentation with novel concepts that could only exist on mobile. Speakers from publishing, scholarly research tools, and from mobile advertising and ratings will share their organizations forays into mobile and will aim to inform and inspire attendees on their own efforts for a mobile take off!
