Concurrent 3C: New Product Development in Today’s Scholarly Publishing Environment
Learn tried and true new product development strategies for journals, books, and other educational products from experienced panelists. Topics covered will include identifying market needs, distinguishing the new product from the competition, user research, developing the concept, preparing financial projections and the business plan, including a product launch schedule. The session will begin with an introduction to successful product development. The session’s core will rely on a case study format from experts representing medical, scientific, and engineering publishing and intimately involved in the development of several types of new information resources. The session will conclude with a moderated Q&A session.
