Concurrent 4E: The 21st Century Data-Driven Digital Publisher
Academic publishers today have more data and insight about their users, content and overall business than ever before. This rapid increase in data has the potential to create new opportunities and cause significant business challenges, and is only set to continue. As custodians of content, usage, behavioural and user data, publishers have the potential to gather each digital user’s interaction, blend this with rich content and user metadata, and create both business and market insight that can touch and transform every part of their business from internal editorial and marketing teams through to end user researchers and authors. How can transformation through data drive a business and how can you go about such a change?Why should this matter to scholarly publishers and who would benefit from it? What challenges should be considered in structuring a data strategy?What, if any, lessons can we learn from other industries?
