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2005 SSP 27th Annual Meeting

Seminar 2 – Interweaving Print and Online Content

You can duplicate your print product onlineor you can enrich it. Hear how leaders in the field are complementing print with related online material, from raw data spreadsheets to video to CME to online-only articles, to increase the depth and breadth of the information they can offer their audience. This seminar will cover the complexities of producing the supplementary online material, linking it to print, getting readers to your Web site, and helping them find the content. We will discuss production, costs, versioning, publication of record, metadata, and archiving. The emphasis of this seminar will be data acquisition and presentation, not revenue, so this seminar pairs well with “Creating New Revenue Streams.”

Speakers

Michael Clarke
Michael Clarke is Executive Vice President for Product & Market Development at Silverchair where he leads platform development. Prior to joining Silverhchair, he was founder and principal of Clarke Publishing Group, a boutique consultancy focusing on scholarly publishing.

Michael held positions at the American Medical Association, where he was Director of Marketing and Product Development, the American Academy of Pediatrics, where he was senior managing editor of scholarly journals and executive editor of the journal Pediatrics, and at the University of Chicago Press, where he was senior production editor. He currently serves as vice-chair of the American Heart Association’s (AHA) Scientific Publications Committee, which oversees the AHA’s journal publishing program. Michael holds a master’s degree from the University of Chicago and a bachelor’s degree from the University of Colorado.

Mady Tissenbaum
Mady Tissenbaum came to The Journal of Bone and Joint Surgery (JBJS) as a copy editor in 1973 and over time has served as head of copy editing, desktop publishing, and IT. She has also been webmaster and Managing Editor. During that time, the organization doubled in size. She has been General Manager since 1998, her duties ranging from implementing Board initiatives to business policy, property management, human resources, and pension administration.

Mady served on the SSP Education Committee as a member from 2002-2004 and as Co-Chair from 2004-2006. She is currently Co-Chair of the SSP Membership Committee.

John Muenning
John Muenning is Publishing Technology Manager in the Journals Division of the University of Chicago Press. He began his career in 1987 as manuscript editor in the Journals Division. As an editor, he developed electronic editing procedures and WordPerfect macros that were used in some dark corners of the Press for more than a decade.

In 1994 he joined the fledgling IT department and began working on tools to support SGML-based editorial and production processes. His group has developed, maintained, and supported software for peer review, conversion of author files, copyediting, production tracking, typesetting, and electronic publishing.

John has also taught several courses in the publishing and editing programs of the University of Chicago’s Graham School of General Studies and was a co-author of the math and the documentation chapters in the 15th edition of Chicago Manual of Style.

Barry Bealer
Jabin White
Jabin White is Director of Strategic Content for Wolters Kluwer Health’s Professional & Education Division. In this role, White is responsible for advising WK’s publishing teams on relevant technologies, collaboratively helping to determine product opportunities, and spearheading P&E’s digital content initiatives.

With a heavy background in XML theory and practice, White has spent most of his career evangelizing the benefits of markup languages and related technologies, including content management, workflow enhancements, and authoring tools.

Prior to joining WK, White served as Vice President, STM Sales for Scope eKnowledge Center, and VP of Product Development at Silverchair, Inc., a leading developer of information solutions for health care publishers.

Before Silverchair, White spent five years as Executive Director of Electronic Production at Elsevier, serving the Health Sciences Division. His group performed the production work for such products as MD Consult, Mosby’s Drug Consult, and The Official ABMS Directory of Board Certified Medical Specialists.

White started in health sciences publishing as an editorial assistant at Current Medicine, and learned SGML at Mosby in the mid-90’s, working on the drug reference Physicians GenRx. He has held electronic publishing positions at Mosby, Lippincott Williams & Wilkins, and Unbound Medicine. He is a graduate of Wake Forest University with a BA in history and has a Masters in Business Administration from Pennsylvania State University.

Anne-Do Not Use Orens