02-Sem2: The Art of Selling to Library Consortia

Melanie Schaffner joined Project MUSE in the position of Marketing and Sales Manager in November 1996.

Her major responsibilities include developing a comprehensive marketing strategy for the online scholarly journals collection, managing sales and outreach activities, negotiating consortia subscription arrangements, contributing to product development plans, addressing customer satisfaction issues, and representing MUSE at a variety of conferences and meetings.

Project MUSE is managed by The Johns Hopkins University Press, in collaboration with the participating publishers and the Sheridan Libraries at Johns Hopkins.