Concurrent 1D:Online Marketing Strategies and Plans

Tony joined the Institute of Physics Publishing in April 2000, and is responsible for all of journal and related product sales and marketing activity world-wide excluding North America, Latin and South America. Tony worked previously for the academic publisher, Chadwyck-Healey Ltd., now part of Bell and Howell Information and Learning, where he was Head of Sales world-wide outside of North America.

Since she joined Project MUSE® in 1996, her major responsibilities have been developing a comprehensive marketing strategy for the online scholarly journals collection, managing global sales and outreach activities, negotiating consortia subscription arrangements, contributing to product development plans, addressing customer satisfaction issues, and representing MUSE at a variety of conferences and meetings. Project MUSE, which currently offers online subscription access to over 300 full-text humanities and social science journals from some 60 publishers, is managed by The Johns Hopkins University Press, in collaboration with the participating publishers and the Sheridan Libraries at Johns Hopkins.

Sandra Hopps is a Senior Marketing Manager for SAGE journals, and has been with the company for over four years. Her duties include supervising the social science journals lists, and working closely with some of SAGEs top society partners. Additionally, she led the marketing and branding efforts for SAGEs online journal delivery platform, SAGE Journals Online upon its launch in 2004. Since then, she has developed strategic marketing plans aimed at increasing usage and content alerts registrations.