Concurrent 4B: Beta Site Use in Live Testing

Kent R. Anderson is the Executive Director of International Business and Product Development for the New England Journal of Medicine, Journal Watch, and other publications of the Massachusetts Medical Society. Prior to this, he was Publishing Director for the New England Journal of Medicine. He joined the Journal in 2000. From 1996 through 2000, was Director of Medical Journals at the American Academy of Pediatrics in Chicago, IL. He has been in healthcare publishing for more than 18 years, and has worked as a writer, editor, designer, production manager, copy editor, managing editor, and publisher. He has shared in regional, national, and international awards as a writer, editor, and designer. In 1995, he helped to develop one of the first online continuing medical education (CME) sites (which is now www.freecme.com) , and in 1997 launched an early e-only journal publishing program. In more recent years, he has helped develop novel online author information and educational services, along with successful services for handheld computers. In addition, he has launched many viable new titles both in print and online, managed major publication overhauls and redesigns, and helped to develop robust ancillary product portfolios. He writes and speaks occasionally about aspects of STM publishing. Kent has a graduate degree in business, and an undergraduate degree in English.

Joy Moore is the Publisher for the society publishing program within Nature Publishing Group. She began her career in STM publishing as Managing Editor for the Journal of Investigative Dermatology, and subsequently held medical society journals publishing management and electronic publishing positions with Blackwell Science (later Blackwell Publishing). She joined NPG in September 2003 to drive the development of the online journal and custom web publishing projects for NPGs society clients, and was appointed Publisher in 2005. She also launched NPGs Nature Network Boston social networking site in 2006, and is excited about what user participation and online communities can bring to scientific journals and learned societies. Joy serves as a Committee Chair for the Council of Science Editors and regularly presents at various industry conferences such as Society for Scholarly Publishing and STM.

Dr. Zeiger is currently a Product Manager at Google where he works on health-related search. He has worked as a primary care physician, in urgent care, and has served as a Clinical Instructor of Medicine at Stanford University School of Medicine. Dr. Zeiger received his MD from Stanford and completed an internal medicine residency at the University of California, San Francisco. He was a fellow in medical informatics at Veterans Affairs in Palo Alto, California, and received a masters degree in biomedical informatics from Stanford University.