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2009 SSP 31st Annual Meeting, Marriott Baltimore Waterfront, Baltimore, MD

Seminar 02 – Repurposing Content: Practical New Ideas…

for Reaching Readers in a Digital World


Della Mancuso
Della R. Mancuso has owned a Production Management consulting firm, Mancuso Associates Inc., since 1997 and worked for many prestigious publishers, among them: The Perseus Books Group, PublicAffairs, Viking Penguin Studio Books, Nest Magazine, Marvel Comics, Holtzbrinck, Barnes and Noble, Sterling Publishing Co, and many others.

Prior to venturing on her own, she worked for 18 + years at Random House Inc., her last position there was VP of Production of the Trade Division., which consisted of 5 imprints.

She also spent time as a Production Director at Reader’s Digest Book Division and McGraw Hill College Division. On the print production side, Della has represented The Stinehour Press in Vermont since 2003, working with a diversity of clients in producing fine art and photography books.

Gurvinder Batra
Gurvinder Batra is currently Founder & CTO of KiwiTech. Gurvinder is an entrepreneur and has previously co-founded Aptara with partners Rakesh Gupta, Anita Gupta and Neal Gupta.

  • Aptara
  • – In 1988, Gurvinder co-founded Aptara which has become the largest publishing services company in the world. Today, Aptara has over 3,500 employees in the U.S., U.K., Australia, Germany and India. Aptara was on the Inc. 500 Fastest Growing Companies list in 2000, 2001 and 2002.

  • KiwiTech
  • – In 2009, Gurvinder co-founded KiwiTech which is a mobile app development and e-book distribution company focused on mobile and Web platforms. The company is leveraging technology and a proven entrepreneurial team to provide cutting edge alternatives to distribution of content on various mobile platforms including iPhone, iPad, Android, Blackberry and Nokia.

    Prior to launching Aptara, Gurvinder also started a company in India, a desktop publishing firm called Calligraphics. Earlier in his career he worked for D.C.M. Data Products, a well-known computer manufacturing company with headquarters in New Delhi.

    Gurvinder graduated in 1987 from the prestigious engineering school, Jamia Millia Islamia University in New Delhi, where he earned an engineering degree in electronics and communications.

    Gurvinder is a frequent speaker in technology related conferences and was selected among top 10 CTO’s in the Washington DC area in 2008.

    Louise Russell
    As Senior Vice-President of Publishing Technology’s Scholarly Division, Louise is responsible for the management operations within the division, which include Client Management, Library Services, BBC Monitoring, advertising and scouting new markets. Louise’s 12 years in the electronic publishing industry have focused on client relations but also incorporated project management and editorial experience. Positions with primary and secondary publishers, as well as with intermediaries and software providers, have given her a breadth of expertise and a wealth of practical experience. Publishing Technology recently unveiled “IngentaConnect Mobile,” a service currently in beta trials that allows subscribers to read published content on their mobile devices via a lighter-to-load XML format.
    Mark Bush
    Mark joined the new Education division of Talis Information in September 2008 after enjoying sales and business development success at academic and corporate publishers such as Thomson Reuters, The Economist Intelligence Unit and Proquest Learning. He has 18 years of experience of the international electronic publishing market and is currently working with customers and content partners alike to shape the Talis Aspire commercial offering, as Talis Education broaden their client base internationally.

    Talis Education was established to explore how learning technology and the semantic web can help shape tools for key stakeholders in global higher education, namely, the libraries, academics and students. As part of an initial foray into this area it is developing Talis Aspire, a next generation resource list management tool, with considerable input from a group of UK universities.