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2009 SSP 31st Annual Meeting, Marriott Baltimore Waterfront, Baltimore, MD

Concurrent 1B: Society Publishers in Age of Anxiety….

Practical Strategies to Help Keep Members and Member Subscriptions from Drifting Away


Barbara Meyers Ford
Barbara is President of Meyers Consulting Services (MCS), established in 1983 to advise and assist professional and scholarly publishers, learned societies and trade associations, and their supplier communities. Her areas of major expertise and experience are management, marketing, new product development, planning, and research relating to association/society management and all forms of publishing. She held progressively more responsible staff positions with the National Rehabilitation Association, the Forum for the Advancement of Students in Science and Technology, the National Academy of Sciences, Capital Systems Group, Inc., the American Chemical Society, the Chamber of Commerce of the United States, Reliance Graphic Arts Consulting Group, and the American Association of Neurological Surgeons.

During her 30+-year career, Barbara has been active in industry organizations, holding numerous governance positions and being involved in educational programs. A few highlights of her service: one of the founders of SSP and served on its Board of Directors; past President of the Council of Science Editors; serves on the American Diabetes Association Publications Policy Committee; and served on the local chapter Executive Boards of the American Society for Information Science and Technology as well as the Women’s National Book Association. Barbara holds a masters degree in Science, Technology, and Public Policy with a specialty in technology assessment and a bachelors degree in Journalism with an emphasis in science, both from George Washington University where she is now adjunct faculty for the Masters in Publishing program.

William Silberg
Bill Silberg is Vice President for Publishing and Communications at the New York Academy of Sciences, a position he assumed in June 2006. He came to the Academy after spending three years as Senior Vice President for Communications and Publishing at The Commonwealth Fund, an independent, private foundation that studies and supports research on health care policy and social issues. At Commonwealth, he oversaw an overhaul of the foundation’s web site, dramatically increasing the Fund’s professional and public visibility.

Prior to joining Commonwealth in 2003, Mr. Silberg was Senior Vice President and Executive Editor at Medscape from WebMD, the online portal for health and medical professionals worldwide. Mr. Silberg joined Medscape in March after spending 13 years in publishing at the American Medical Association, the last four as Web Editor and Editorial Director for Medical News and New Media at JAMA. Previously, he served as Associate Director for Public Affairs at the University of Chicago Hospitals and, prior to that, spent seven years with United Press International as a reporter, editor and bureau chief in Albany, NY; Detroit; Cleveland and Pittsburgh.

Elizabeth Solaro
Elizabeth Solaro currently works at the AMA where she is responsible for marketing and promotions for JAMA and the Archives Journals. She has held positions as International Sales Manager in the books division at the University of Chicago Press, Senior Book Editor at Quintessence Publishing, and Medical Translations Editor at Georg Thieme Verlag.
Eleanore Tapscott
Eleanore Tapscott, Director of Publications, American Society of Hematology

Eleanore Tapscott has been involved with scientific publishing for over 20 years. As director of publishing for American Society of Hematology for the past 3 years, she is responsible for long-term strategic planning for the society’s publishing program, including content rights licensing. Ms. Tapscott is a graduate of the University of California-Berkeley.