2012 SSP 34th Annual Meeting “Social, Mobile, Agile, Global: Are You Ready?”
Concurrent 1A: Whats the Use of Social Media? …
Stuart Maxwell, ScholarlyiQ
A large number of publisher marketers measure the volume of traffic from social media, but a much smaller proportion measure its value. Which group do you fall into? While it may be useful to know how many Facebook fans you have or what someone tweeted about your content and company, what really matters is how that impacts your business. It’s time to demonstrate the value and applicability of social media. This session will do just that. From the perspectives of Publisher, Hosting Platform, Analytics Vendor, and Marketer, the panel will show the strategic and practical applications of data provided by social media marketing activity, leveraging the billion+ active users of social networks to improve customer intimacy, revenue, and new product development. Speakers will look at how to act upon measurements such as influence, perception, engagement, feedback, and sentiment, providing participants with the practical examples, experiences, and tools, to further their understanding and development of social media measurement. Comments before, during, and after the session can be tweeted using #SSPsocialmetrics.
With over 10 years in digital media, Stuart has worked with leading analytics companies Omniture and comScore and was instrumental in the set-up of the validation and auditing requirements for Project COUNTER during his time at ABCe. Stuart brings the experience of a broad range of clients together, from leading media organisations such as BBC and News International through to academic publishers including American Institute of Physics and Elsevier.