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2012 SSP 34th Annual Meeting “Social, Mobile, Agile, Global: Are You Ready?”

Concurrent 1B: Don’t Forget the Little Publisher


David Myers, DMedia Associates, Inc.

The objective of this session is to illustrate to the publishing and library communities alike the opportunities to discover and subscribe to high-quality content from small to medium-sized information providers, which to date are overlooked because these information providers lack the resources to effectively market their content. Attendees can expect to come away from the session with a much broader understanding of the following: what types of content are they missing; examples of sales and marketing strategies that are being used to get content out in the market, novel subscription/pricing alternatives; success stories from the trenches; and other. This session will discuss domestic U.S. and international publishers alike. This session will provide commentary from both the publisher and librarian points of view.


Anne McKee, Greater Western Library Alliance
Anne E. McKee, GWLA Program Officer for Resource Sharing 2000-. McKee received her M.L.S. from Indiana University, Bloomington and has had a very diverse career in librarianship. McKee has been an academic librarian, a sales rep for two subscription agencies and now a consortium officer for the past 12 years. A former President of NASIG, McKee is on the Serials Review Editorial Board, 3 publisher/vendor library advisory boards and strives to balance a busy career with an even busier family including a husband, 1 teenager, 1 “tween,” 2 dogs and the host family for a teacher from Hubei Province, China for the 2011-2012 school year. McKee is probably the only person youll meet with both an undergrad and MLS in Library Science.
Jose Luis Andrade, Swets
Jose Luis Andrade has been with Swets since 2004 and currently holds the position of President of the Americas. Jose Luis is currently responsible for managing all commercial activities in the United States, Canada and Latin America. Previously, Jose Luis held numerous executive management roles at several multinational companies including Exactus Corporation, eshare communications, inc. and Bentley Systems Inc., to name a few, where he successfully developed and grew the existing market. Jose Luis holds a B.S. degree from Iberoamerican University in Industrial Engineering and completed a Harvard Business School Executive Management course. He is a member of the Board of Directors for the Friends of the National Library of Medicine and regularly contributes presentations and speeches to various publications and related industry forums.
Thomas Taylor, Dragonfly Sales and Marketing Consulting
Tom Taylor is President of Dragonfly Sales and Marketing Consulting. Dragonfly manages the sales efforts of independent publishers through a global network of sales organizations. Before forming Dragonfly, Tom was Vice President of Marketing and Sales at SAGE in California. Tom has been in academic publishing for 32 years starting in 1979 as a sales representative at Addison Wesley (Pearson) where he moved into positions in marketing, editorial and sales management. In 1995, Tom became a sales manager at Prentice Hall (Pearson) and in 1998 was hired as executive vice president of sales and marketing at Course Technology, a Thomson Learning (now Cengage) company.
David Myers, DMedia Associates, Inc
David Myers, President and CEO of DMedia Associates, Inc. – Is an Information Industry expert, with over 22 years experience specializing in Strategy, Sales, Licensing and Business Development. He has drafted, negotiated and closed over 500 licensing agreements with partners, customers and distributors, and also negotiated and closed countless business alliances, strategic partnering, and revenue generation deals. Prior to starting his consulting practice, he was Executive Director, Global Licensing and Business Development with Wolters Kluwer Health for 7 years. In prior roles, David led the development of strategic plans and developed and led the effort for new product licenses, new strategic partnering and acquisition targets. David earned a B.S. in Genetics/Business from The University of Maryland, a MBA in Finance from Pepperdine University and a J.D. from American University. David is an active member of the California State Bar, and a prior member of the Content Board of the SIIA.