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2012 SSP 34th Annual Meeting “Social, Mobile, Agile, Global: Are You Ready?”

Concurrent 2A: State of Social Media


Caite Panzer, Oxford University Press

This panel session will take a look at the current state of social media use in scholarly publishing, tracking how publishers, libraries, and societies have been using these tools, the lessons they have learned, and where they plan to go next. We will examine how social media has changed and continues to change the way scholarly content is created and disseminated. It will feature case studies and experiences from organizations that have been using social media to effectively connect to core audiences, and provide practical guidance and insights to help us move forward.


Josh Hadro, Library Journal
Josh Hadro is Executive Editor, Digital Products for Library Journal, School Library Journal, and The Horn Book, overseeing the web, social media, and newsletter presence of the three magazine brands. Since 2008, hes been writing about academic libraries, digital lending, acquisitions, and the connections between consumer expectations and library technology. He holds an MSLIS from the Pratt Institute, and tweets under @hadro on Twitter.
Todd Carpenter, National Information Standards Organization
Todd Carpenter is Executive Director of the National Information Standards Organization (NISO), a non-profit industry trade association that fosters the development and maintenance of standards that facilitate the creation, persistent management, and effective interchange of information used in publishing, research, and learning. Throughout his career, Todd has served in a variety of roles with organizations that connected the publisher and library communities. Prior to joining NISO, Todd had been Director of Business Development with BioOne. He has held management positions at The Johns Hopkins University Press, the Energy Intelligence Group, and the Haworth Press. Todd is active on twitter @TAC_NISO and blogs regularly as a member of the Scholarly Kitchen. He also serves the Society of Scholarly Publishing as its Secretary/Treasurer.
Colleen Lanick, MIT Press
Colleen Lanick began her hard life in scholarly publishing at Beacon Press, where she cut her teeth sitting in a 4×6 cubicle working as an advertising and marketing assistant, before someone took a chance on her and let her work on publicity campaigns. She’s since worked at the University of California Press as a Senior Publicist and Harvard University Press as Assistant Publicity Director. She is now the Publicity Manager at MIT Press, where she promotes MIT Press titles and authors to print, broadcast, and online media outlets throughout the globe. While at MIT, she started MIT’s blog and podcast, and plunged head-first into the world of social media developing MIT’s robust Facebook and Twitter presence.