Home   »   Events   »   Past SSP Events   »   34th Annual Meeting (2012)   »   2012 schedule
Share +

2012 SSP 34th Annual Meeting “Social, Mobile, Agile, Global: Are You Ready?”

Concurrent 2C: User Experience in the Age of the Unbounded Web….


Greg Tananbaum, Scholar Next Consulting

An engaging user experience is more than a collection of widgets. It’s more than a clean layout, more than increased white space on your homepage. Our users are increasingly expecting a user experience (UX) that mirrors the best of the consumer web. Having the best academic publishing website has long been akin to being the world’s tallest pony. The erosion of hard lines between the consumer web and the academic web means such aspirations are no longer sufficient. Our users expect a UX on par with the Twitters and Google Chromes of the world. Join experts within and outside the academic publishing community for a candid discussion of why user experience matters with respect to customer engagement and brand loyalty, and what we can learn from UX case studies in our industry and beyond.


Donald May, Loewy Design
Focused on creative strategy and devoted to shaping the user experience, Donald May has been engineering effective online and mobile brand growth for nearly two decades. As Vice President and Creative Director for Loewy Design, Donald takes the leading strategic role in helping companies build their brands in the digital space. He guides his team to develop acclaimed websites and applications that are as compelling as they are intuitive. His recent work includes the award-winning redesign of The Institutional Investor Journals suite of websites as well as Institutional Investors parent and news division sites.
Melinda Kenneway, Kudos Innovations, Ltd. & TBI Communications
Melinda Kenneway is a Director and co-founder of TBI Communications, a specialist marketing agency providing support to academic publishers, societies and libraries. Melinda has worked within scholarly communications for over twenty years with much of her experience gained through a long career with Oxford University Press, where she latterly held the post of Marketing Director for the Journals division. Since forming TBI in 2004, Melinda and her team have worked to shape the sales and marketing strategy of organisations around the world and deliver imaginative and effective communications campaigns on their behalf. Melinda holds a degree in Experimental Psychology from the University of Oxford.
Kristen Fisher Ratan, PLOS
Kristen Fisher Ratan is the Chief Publications and Product Officer at the Public Library of Science (PLOS). She joined PLOS in the summer of 2011 in order to focus her efforts on using policy, best practices, tools and technologies to transform scholarly communication. Kristen has a 20 year history in the information industry leading strategic innovations at HighWire, Atypon, and BIOSIS. She holds a Masters in Biomedical Science from Mount Sinai Medical School, with a focus in Neuroscience, and a Bachelors degree in Anthropology from the University of Chicago. She lives in the San Francisco area with her family.