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2012 SSP 34th Annual Meeting “Social, Mobile, Agile, Global: Are You Ready?”

Concurrent 3B: Do We Need an App for That?…


Melanie Dolechek, Allen Press

The explosion of mobile devices and technologies continues unabated, with mobile internet usage destined to outstrip desktop usage in the near future. Scholarly publishers have experimented cautiously with both developing apps and mobile-optimized websites and finding new ways of delivering and re-purposing their information assets. This session will review the benefits and challenges of apps and mobile-optimized websites, highlight trends and make recommendations for best practices for strategy and implementation, whilst drawing on real world case studies for evidence and inspiration.


Rachel Pepling, American Chemical Society
Rachel Pepling is the Online Editor for Chemical & Engineering News (C&EN) magazine, published by the American Chemical Society. She has been with C&EN for more than 10 years and in her current role oversees all of the digital properties of the magazine, including its website, digital edition, blog network, social media presence, and award-winning mobile app.
Richard Padley, Semantico
Richard Padley is the CEO of Semantico (UK) and Semantico Inc. (USA). Semantico is an innovative and award-winning digital publishing solutions company with offices in the UK and the USA. Richard is known for his passion on topics such as access and managing online identities, the semantic web, taxonomies and discoverability, and mobile and cross platform delivery. Before founding Semantico in 1999 Richard worked for Macmillan where he developed the online versions of the Grove Dictionaries of Art and Music. There he specialised in building workflow tracking systems for multi-volume reference works, SGML content management systems and typesetting. Richard has a degree in computer science from Sussex University and lives in Brighton. Richard is a regular keynote speaker at industry events including the STM, ALPSP, APE and UKSG conferences. He hosts regular Semantico events for industry professionals: the S3UG conference and Thought Leadership dinner, and he writes for the influential and popular Discovery Blog.
Drew Onufer, National Geographic
Drew Onufer is vice president for interactive & digital products for the National Geographic Digital Media team. In this role, he is responsible for leading the definition, development and go-to-market strategies for National Geographic mobile, tablet and desktop applications.

Onufer joined National Geographic in 2009 to spearhead the successful relaunch of The Complete National Geographic, a digital desktop archive product of National Geographic magazine. The Complete National Geographic won the 2010 Adobe Max Digital Publishing Award and the 2010 American Business Award (Stevie) for Interactive Multimedia/Consumer Entertainment. Onufer also has been responsible for the launch of iPad apps that deliver interactive versions of National Geographic and National Geographic Traveler magazines. Under his guidance National Geographic has also launched numerous iPhone, iPad and Android apps with Top 10 free, paid or top-grossing apps in such categories as Reference, Photography, Books, News and Travel.

Prior to joining National Geographic, Onufer was senior vice president for product & project management for Ruckus Network, an ad-supported digital music service dedicated to college students. He was responsible for defining and developing a digital music service that was compelling to college students and attractive to advertisers. Under Onufers leadership, Ruckus grew from a concept to over 1 million users of the service. Ruckus was eventually acquired by Total Music LLC, a joint venture between Sony Music and Universal Music.

Before working at Ruckus, Onufer ran product management and product marketing teams for SmartPipes, NETtel and Concert Communications Services all start-up technology ventures, acquired by Sophos, Cavalier Telephone and British Telecom respectively. Onufer began his career as a legislative assistant on Capitol Hill, focusing on foreign policy and military affairs.

Onufer holds an M.B.A from The American University and a B.A. in history and German from the University of Notre Dame. He lives in Chevy Chase, Md., with his wife and two daughters.