2012 SSP 34th Annual Meeting “Social, Mobile, Agile, Global: Are You Ready?”
Concurrent 4A: Risk vs. Reward: Exposing Proprietary Content in an Open Fashion
Lee Dirks, Microsoft
Publishers are keen to promote access to their content to improve readership, impact, and sales. The number of pathways funneling readers to publisher sites continues to proliferate. Many of these tools have distinct requirements regarding what information must be exposed for indexing purposes. How are different publishers managing these requirements? How real are the benefits of increased exposure? How real are the risks in allowing third party organizations access to your proprietary assets? Both commercial and NFP publishers will share their unique concerns and experiences with respect to this critical issue. The session will also highlight what the managers of these discovery tools have learned to date about the balance between open pathways and proprietary content.