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2012 SSP 34th Annual Meeting “Social, Mobile, Agile, Global: Are You Ready?”

Concurrent 4A: Risk vs. Reward: Exposing Proprietary Content in an Open Fashion


Lee Dirks, Microsoft

Publishers are keen to promote access to their content to improve readership, impact, and sales. The number of pathways funneling readers to publisher sites continues to proliferate. Many of these tools have distinct requirements regarding what information must be exposed for indexing purposes. How are different publishers managing these requirements? How real are the benefits of increased exposure? How real are the risks in allowing third party organizations access to your proprietary assets? Both commercial and NFP publishers will share their unique concerns and experiences with respect to this critical issue. The session will also highlight what the managers of these discovery tools have learned to date about the balance between open pathways and proprietary content.


Rafael Sidi, Elsevier
Rafael Sidi is Vice President of Elsevier’s Application Marketplace and Developer Network. Rafael has been with Elsevier since 2001 and has been leading product development efforts at Elsevier — first in Engineering & Technology, then in Academic & Government groups. He has been instrumental in creating and launching productivity enhancing online products for researchers, including Elseviers new SciVerse platform, ScienceDirect, Engineering Village, Referex and illumin8. Rafael has a BSc in Electrical Engineering from Bogazici University in Istanbul, Turkey, and an MA from Brandeis University, United States.
Bernard Rous, Association for Computing Machinery
BA Brandeis University; MA New School for Social Research. Worked in Publishing at ACM from 1980 to the present. Responsibilities have included development and management of secondary database publishing system for reference publications; development of early CDROM and hypertext products; project manager for early SGML publishing production system; development and direction of ACM electronic and print publishing program; formulation of copyright and permissions policy for the networked environment; implementation and management of ACM Plagiarism Policy; and establishment and evolution of ACM Digital Library with appropriate business model. Serving on Board of Directors of CrossRef and ORCID.
Brian Bishop, Springer Images
As Vice-President of Platform Development, Brian Bishop is currently responsible for the development and launch of new electronic products at Springer, the most recent of which is the free analytic tool called AuthorMapper (authormapper.com), and Springer Protocols (springerprotocols.com). Brian has held various positions within Springer, including Marketing Special Projects Manager and Product Manager for online platforms. His previous role at Kluwer Academic Publishers involved online product development, and Brian launched the first STM custom eBook platform in 2001 with 450 titles.