2013 SSP 35th Annual Meeting
Concurrent 2D: Big Data:…
Audiences Around the Globe
Concurrent 2D: Big Data: Marketing and Product Development for a Global Environment
Data is growing in two ways: that which is accumulated by publishers to advance their knowledge of online usage AND that which our authors are generating to advance science. This session will cover big data challenges from both aspects. The systems and skills that we will need to better analyze usage patterns will be examined followed by presentations on the challenges offered by the curation, discoverability, management and governance of big research data.
Moderator:
Paula Gantz, Paula Gantz Publishing Consultant
Speakers
Ian Michiels, Gleanster Research
Ian Michiels is a recognized thought leader and accomplished speaker in the fields of marketing automation, marketing operations, and demand generation. Michiels has a background in creative and analytical marketing roles at Fortune 500 organizations. Michiels is responsible for a wide body of published thought leadership on sales and marketing technology adoption, automated demand generation, digital marketing, marketing operations, the customer experience, and more. He has a master’s degree from Santa Clara University with concentrations in marketing management, entrepreneurship, ecommerce, and managing innovation.
Gerry Grenier, IEEE
Gerry Grenier is currently Senior Director of Publishing Technologies for the Institute of Electrical and Electronics Engineers (IEEE) in Piscataway, New Jersey. He leads a 46 person electronic publishing team responsible for the technologies that are used to create and distribute content, including development and operation of IEEE Xplore — a digital library containing 3.5 million journal articles, conference papers, and standards in electrical engineering and computer science. Prior to joining the IEEE Gerry was Director of Publishing Technologies at John Wiley & Sons, serving as a key member of the team that developed Wiley Interscience. He is an active member of the scholarly publishing community, serving on the Boards of CrossRef, International STM Association and NISO. He is currently the chair of STM’s Future Lab Committee whose mission is to identify the technologies that will most affect STM publishing. On a personal level, he is a supporter of his local public library – serving as Trustee and as a founding board member of the library’s foundation.
MacKenzie Smith, The University of California at Davis
MacKenzie Smith is the University Librarian at the University of California, Davis, and is a seasoned academic research library leader specializing in information technology and digital knowledge management. Prior to joining UC Davis in 2012, she was the Associate Director for Technology and Research Director at the MIT Libraries, where she oversaw their technology strategy, operations, research and development. Her research has focused on information technology applications to research libraries, such as Semantic Web-based scholarly communication platforms and digital research data curation including long-term preservation and archiving. She was the Project Director for MITs collaboration with Hewlett-Packard to build DSpace, the open source digital archive platform now in worldwide use, and has led many other research projects that advanced the international digital library agenda. She is a Research Fellow at the Creative Commons working on science and data governance policy, and has consulted widely to the library field. Prior to MIT, MacKenzie managed the Harvard University Librarys Digital Library Program Manager and held IT positions at Harvard and the University of Chicago.