2013 SSP 35th Annual Meeting
Concurrent 4B: Which Mobile Technology is Right for Your Product?…
Technology
Concurrent 4B: Which Mobile Technology is Right for Your Product? Native or HTML5? Or Both?
Native apps have made a powerful buzz in the world of publishing, and now, so are HTML5 web apps. Both have their pros / cons from both a business and technological perspective. An open discussion about the decision-making that should go into the choice of mobile technology will be informative and helpful for all interested in the mobile dissemination of scholarly literature.
Moderator: Bill Kasdorf, APEX
Speakers
Paul Gee, American Medical Association
Paul Gee joined the JAMA Network product development team in July of 2012 where he leads development efforts for a new line of mobile products that will disseminate content from the 10 JAMA Network journal s to their worldwide physician audience. In his 12 years in the medical publishing industry, Paul has held a wide array of roles ranging from editorial management, electronic product training and support, peer review and production system development, journal publishing, and now mobile development.
Brad Strong, Elsevier
Brad Strong is Manager of Online Content and Strategy for Specialty Products at Elsevier Health Sciences. He is part of the team behind the recently launched PracticeUpdate.com, a free resource for health care professionals. Brad has spent the past several years working both internally and as a consultant for educational and medical publishing companies, creating products that provide users with approachable interfaces and delightful experiences while engaging with information. Brad holds both a a BA in Film and Media Arts from Temple University as well as a MSc in Design and Digital Media from The University of Edinburgh.
Michael Hepp, Dartmouth Journal Services
Mike joined The Sheridan Group companies in 1994 after graduating with a B.S. in Printing Management and Sciences from the Rochester Institute of Technology. In his 16 years he has served in a variety of managerial positions both in the printing and the publishing services divisions. Since 2002 his focus has been primarily on the development of XML-based publishing workflows and custom software development for both internal and external facing systems. In his current capacity as Director of Technology Strategy at Dartmouth Journal Services, he provides strategic direction for the companys technology innovations and provides leadership and technical vision for the future of the company. Splitting the majority of his time between sales support and technology development, he has amassed a wide range of technical knowledge covering everything from peer review systems and editorial workflows through XML-based composition, online journal hosting systems, and mobile content delivery.
Robert O’Donnell, Rockefeller University Press
Rob is Electronic Publishing and Production Director at The Rockefeller University Press. He is responsible for strategies, initiatives, and workflow solutions surrounding many aspects of press functions including print and online production and publication, apps and mobile web, multimedia, content management, and ebooks. In his 20+ years in STM publishing Rob has initiated and managed numerous transitions to new technologies, starting way back with electronic text and image editing through online publishing, SGML, XML, multimedia integration, podcasting, and mobile delivery, among others.