September 18, 2014, American Geophysical Union (AGU), Washington, DC
The STM publishing community has invested heavily in technology for more than 20 years. We’ve passed the tipping point of acceptance for digital products and are at the place where users expect both print and digital formats of content across devices. But have publishers reached the expected return on digital products? Will readers pay for hybrid publication models? Are audiences looking for more than digital versions or journals? 2014 is the year that digital strategies must deliver in terms of P&L.
In this seminar, publishers, service providers and industry consultants will share stories of successful and unsuccessful digital product releases – what worked, what didn’t and the hurdles along the way. We’ll detail the experiences of select publishers as they navigate the digital publishing spectrum and discover ways to achieve return on digital investments.
- Mary Anne Baynes, Sales Director and Solution Catalyst, Cenveo Publishers – See more at: http://www.resourcenter.net/Scripts/4Disapi2.dll/4DCGI/events/504.html?Action=Conference_Detail&ConfID_W=504&#sthash.V2aGYuPh.dpuf
- Stephanie Garrett, Program Manager, Video, Sage Publications
- Steven Heffner, Vice President for Product Strategy, MarketResearch.com and Executive Publisher, Simba Information
- Andy McPhee, Senior Acquisitions Editor, F.A. Davis Company
- Dave White, CTO, Quark