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New Markets for E-Content: How to Package and Disseminate Your Scholarly Content for Maximum Impact in a Digital World

Thursday, August 27, 2009 from 1:00-2:30 PM Eastern Time

You’ve invested a lot of time and money in an electronic production workflow. Your back list titles and back issues are all, or almost all, digitized. Your publications are in a flexible format where print is only one among many possible media of dissemination. So now what do you do?

E-readers are on track to penetrate about a third of the U.S. adult book-reading population in five years, up from only 1 percent penetration in 2008, according to a study published by Credit Suisse. The installed base of e-readers could soar from 1 million in 2008 to 32 million in 2014.

  • The total U.S. e-book wholesale industry will grow from $52.3 million in 2008 to $196.6 million in 2009, reaching $1.8 billion in 2014.
  • The installed base of Kindle users will increase from 0.6 million in 2008 to almost 20 million in 2014.

Kindle, iPhone, BlackBerry, Palm Pre, Net books . . . the range of devices that your customers are using to access scholarship is exploding. But how are your readers really using them? And what formats of files work best on the devices they favor?

This seminar focuses on leveraging your digital scholarly content to serve existing users better, and reach new global markets. It explores the choices that need to be made by small and mid-sized publishers, and presents practical examples of strategies that are working.

Multiple conversion and delivery vendors are soliciting your business, from startups focused on particular markets to behemoths like Amazon, Google. But how do you choose which infomediary to partner with? Or is direct delivery through your own online platform a better and affordable choice?

Presenting two unique perspectives – from a journal publisher and company providing digital publishing solutions to journal and book publishers – this seminar will provide an overview of emerging trends and opportunities in the world of digital delivery. The experienced speakers will also suggest strategic ways of building a conversion and distribution strategy to fit with goals and within budgets for publishers small and large.

Join us if you want to:

  • Understand emerging trends in the market for electronic versions of your book and journal content.
  • Find out which file formats are emerging as industry standards, and what the consequences of the format choices you make are.
  • Learn how to evaluate partnership opportunities in a strategic way, and ask the right questions of the vendors who are approaching you.

The Society for Scholarly Publishing in collaboration with the Association of American University Presses presents another great web-based seminar on a hot topic. With web seminars, you don’t have to leave your office to learn. All you need is a telephone and a computer with Internet access. You can submit questions to the speakers using your computer, and there will be plenty of time for questions and discussion. Registration is per-computer rather than per-site, but you can invite as many staff as you like to participate using a single speakerphone and projector. Why not use the seminar as the basis for your own brainstorming session? All participants receive a recording of the seminar after the event, so you are free to review the presentations again and again.


  • Greg Suprock, VP & General Manager, Cadmus Communications


  • Kristen Fisher Ratan, Assistant Director, Business Strategy, HighWire Press
  • Gurvinder Batra, CTO, Aptara


  • Kent Anderson, Executive Director, International Business & Product Development at New England Journal of Medicine/MMS
  • Rita Scheman,Director of Publications and Executive Editor at American Physiological Society


  • Evelyn Jabri and Gurvinder Batra, SSP Education Committee