Tuesday, April 9, 2013 from 11:00 AM – 12:00 PM Eastern Time
COMPETITIVE STRATEGIES FOR LAUNCHING OR REPOSITIONING PUBLICATIONS Whether your opportunities and challenges involve a new publication or an existing one, this webinar will offer practical guidance to deal with the strategic concerns you face. Join us to learn the action steps required to build a solid launch plan for a new journal to support an emerging area of research. You’ll hear also how you might adjust an existing journal to align with changing needs in your discipline. From the strategic to the operational, we examine how to address these two positive actions to keep your journals program vibrant. Barbara Meyers Ford, President of Meyers Consulting Services, will moderate this informative session. Mary Rose Muccie, Director of the Current Journals Program at ITHAKA/JSTOR will lead off with an overview of the goals, strategies and stakeholders that must be considered. Diana Pesek, Journals Manager at Penn State University Press, and Alice O’Donnell, Director of Journals at The Association for Research in Vision and Ophthalmology, will wrap up by presenting practical case studies from their own professional experience. We look forward to you joining us on April 9th. Moderator: Barbara Meyers Ford, President, Meyers Consulting Services Speakers: Mary Rose Muccie, Director, Current Journals Program, ITHAKA/JSTOR Diana Pesek, Journals Manager, Penn State University Press Alice O’Donnell, Director of Journals, The Association for Research in Vision and Ophthalmology Who should attend: Directors of Publication, Society Executives, Sales and Marketing Management.
- Barbara Meyers Ford, MA Meyers Consulting Services
- Alice O’Donnell, ARVO
- Mary Rose Muccie, ithak
- Diana Pesek, Penn State University Press