Home   »   Events   »   Past SSP Events

SSP Webinar: “Digital Revenue Innovation in Scholarly Publishing” Expanding Industry-Related Revenue Opportunities in the Digital Arena

Tuesday, October 16, 2012 from 11:00 AM – 12:00 PM Eastern Time

Scholarly publishers have a unique opportunity with the growing expansion of digital media. This opportunity comes with unique challenges as well. In this webinar, you will hear from a panel of experts who have successfully overcome these challenges and maximized new revenue streams.

Questions and challenges include:

  • How has our industry evolved, and what impacts have near neighbor industries had on scholarly publishing commercial/ industry-related/ promotional digital revenue opportunities?
  • How can you compete for and win your share of the digital promotional revenue?
  • How to overcome the philosophical barriers to entering this new arena that exist within your own organization?
  • What are the successful strategies, and best practice tactics, to capitalize on the opportunities?
  • So, please join us on October 16, and put your best foot forward in time for the 2013 promotional spend planning season.


  • Maria Preston-Cargill, Publisher and Manager of Advertising Sales at Allen Press, Inc.


  • Damon Basch, Executive Director, Strategic Engagements, Practice Fusion
  • Jennifer Badua, Director of Business Development, Journal of Bone & Joint Surgery
  • Amy Clarke Luchsinger, Director, Corporate Sales, Oxford University Press


  • Gerald Lillian, CEO, Allen Press
  • Cason Lynley, Marketing Manager, Duke University Press