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The ROI of Discoverability: If They Can’t Find It, They Can’t Use It/Buy It

November 7, 2005, PALINET Headquarters, Philadelphia, PA

Investing in discoverability pays off. Discoverability is affected by what’s in the content and what surrounds it, from first creation through final dissemination. Explore it from the point of view of the creators and the users of information, the librarians and search engines that help them both, and the advertisers that underwrite it.

Seminar Managers and Moderators:

  • Anne Orens, Director, North American New Business Development Ingenta, Inc.
  • Mady Tissenbaum, General Manager, Journal of Bone & Joint Surgery, Inc.
  • Rebekah Darksmith, Assistant Marketing Manager, University of California Press


  • Barbara Lange, Director of Publications Business Development and Product Line Management, IEEE
  • JoAnne Sparks, Director of Library Services, Sloan-Kettering Cancer Center
  • Kevin Hannon, Principal Consultant and Founder, Infocurators
  • Mary Talmadge-Grebenar, Associate Director, Literature Services, Information & Knowledge Integration at Bristol-Myers Squibb Company
  • Rich Snow, Independent Representative



Anne Orens, Director of New Business Development, North America, Ingenta, has experience in both the consulting and publishing industries, where she has implemented marketing and sales strategies to enrich team development, encourage product enhancement, and business alliances and sales. Previous to Ingenta, Anne held publishing and publishing technology positions at the American Mathematical Society, and the global management-consulting firm, Mitchell Madison Group, and Little, Brown and Company.

Barbara Lange, Director of Publications Business Development and Product Line Management, IEEE. In this role, Barbara leads the development of IEEE’s online delivery platform, IEEE Xplore, and manages online subscription products. She’s also responsible for developing new business opportunities that are in step with IEEE’s strategic planning and vision. Barbara was previously at Springer Verlag. Barbara previously served as Chair of the AAP/PSP Electronic Information Committee and an active speaker on a variety of publishing topics.

JoAnne Sparks, Director of Library Services, Sloan-Kettering Cancer Center, formerly worked for Bristol-Myers Squibb’s Pharmaceutical Research Institute in Princeton, New Jersey. She has more than 20 years of experience in university and research libraries and has been a key leader in developing services and systems for managing information.

Kevin Hannon, Principal Consultant and Founder, Infocurators. After spending many years in the publishing industry, Kevin branched out and how has extensive experience in many industries including Pharmaceutical, Telecommunications, Publishing, Power, Advertising and Consumer Products. Through his extensive experience, Kevin has learned to focus on four key success factors: Listen to your customers; Always provide great service; Quality really IS job one; Stay organized.

Mady Tissenbaum has been in charge of copyediting, typesetting, IT, and desktop publishing. She has also served as Managing Editor, webmistress, real estate manager, pension administrator, and human-resources manager. She is now General Manager at The Journal of Bone and Joint Surgery Inc. and is halfway through coursework for an MBA. She has served on the SSP Education Committee since 2002 and has been co-chair since January 2005.

Mary Talmadge-Grebenar, Associate Director, Literature Services, Information & Knowledge Integration at Bristol-Myers Squibb Company. She is responsible for leading a group of professional searchers who provide literature search support in the areas of chemistry, biology, biotechnology, clinical medicine, news and business information, for the Pharmaceutical Research Institute at BMS. Ms. Talmadge-Grebenar joined Bristol-Myers Squibb in November 1993. Previously, she has worked for several research-based chemical and pharmaceutical companies as both a researcher and information professional.

Rebekah Darksmith, Assistant Marketing Manager, University of California Press.

Rich Snow, Independent Representative, is a 28-year veteran of the client, agency and Internet sides of the pharmaceutical industry. In his career in the pharmaceutical industry Rich has helped plan for and launch several major brands and drug categories. He now uses his extensive experience in the field within his own firm specializing in sales of online advertising, with representation of The New England Journal of Medicine On Line and MDLinx.com.