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We CAN, but SHOULD We? Launching a New Product or Service (or Not)


Publishers try out a lot of new ideas, and some succeed, but many fail. If you’re NOT “too big to fail”, are there ways you can increase your odds of success? In this moderated panel discussion, a group of experienced innovators will share what they’ve learned, revealing how to mitigate risk as you develop and implement new products and services. Speakers will address:

  • How to evaluate an idea for a product or service
  • Factors that make a product or service a success
  • Lessons learned from products that were (or weren’t) successful
  • How to measure success vs. failure, and when to decide to cut losses and move on

Featuring representatives from a tech startup, a university press, and a society publisher, this webinar will bring a range of perspectives to bear on the many issues and challenges surrounding innovation. Questions are not only welcome, but encouraged!

Sylvia Izzo Hunter Marketing Manager, Inera, Inc

Neil Blair Christensen, Head of Sales in the Americas, UNSILO
Daniel Griffin, Web Presence Manager, Duke University Press
Dr. Tammy Hanna, Assistant Director and Publisher, American Chemical Society