Brill to Launch Chinese Website at Beijing Book Fair

August 25, 2014 – Leiden (NL) / Boston (MA) – Brill is set to launch a Chinese version of their corporate website at the Beijing Book Fair.

Brill, the international scholarly publisher, is set to launch a Chinese version of their corporate website – brill.com/cn – at the Beijing Book Fair. Now available in Simplified Chinese, the website allows Brill to better serve the Chinese-speaking research and academic library communities.

Users can choose between the English and Chinese version of brill.com by using the flag icons on the upper-right-hand corner of the site. In addition, the website is designed with language detection on a browser and IP range level. That means users are automatically served Chinese pages when accessing the site from China, or from a browser with Chinese as the default language setting.

The site also offers dedicated Chinese versions of each of the main publishing programs within Brill, and an overview of the latest publications from Brill’s full English-language product catalog.

This enhancement takes the existing Chinese-language pages on brill.com to the next level. These pages provided Chinese introductions to journals and books related to Chinese studies, whereas brill.com/cn expands coverage to highlighted publications in all key subject areas, provides guidelines for international publishing with Brill in addition to resources for potential authors, scholars, librarians, and trade partners.

“As one of the few European publishers which produced publications with Chinese characters as early as the 19th century, we are glad to see the development of the Chinese version of our website,” says Qin Higley, Acquisitions Editor, 20th & 21st Century China. “We hope and believe that the Chinese website will better serve the Chinese-speaking academic community.”

The new website supports Brill’s strategy to expand publishing and library relationships in Chinese-speaking regions. Since catering to these key stakeholders is what led the design of Brill’s English-language homepage brill.com, the natural solution was to make key aspects of the homepage also available in Chinese.

For more information about this media alert, contact Xiaochun Xing, Regional Marketing Manager Asia, at xing@brill.com.

About Brill – Founded in 1683 in Leiden, the Netherlands, Brill is a leading international academic publisher in 20 main subject areas, including Middle East and Islamic Studies, Asian Studies, Classical Studies, History, Biblical and Religious Studies, Language & Linguistics, Biology, and International Law, among others. With offices in Leiden and Boston, Brill today publishes 208 journals and around 700 new books and reference works each year, available in both print and electronic form. Brill also markets a large number of primary source research collections and databases. The company’s key customers are academic and research institutions, libraries, and scholars. Brill is a publicly traded company and is listed on Euronext Amsterdam NV. For further information please visit www.brill.com.