As part of the New Directions in Strategy, Technology, and Community seminar being held September 25-26 in Washington, DC, the Society for Scholarly Publishing (SSP) will offer an event session titled ‘Science and (Social Science) Communication as Storytelling, on September 26, from 11:00 a.m. to noon Eastern Time.
Registration for the event remains open with a discount available to SSP members.
This session will explore the use of storytelling to share research with all audiences, as well as explain why such an approach can be viewed as vitally important for engagement. The panel will offer unique views of research timelines by offering varying perspectives; including an active researcher sharing his discoveries outside of the lab, a visual communicator’s approach to sharing content, a public information officer’s role in scholarly communication, as well as how a journalist disseminates information to the public at large.
As a whole, the panel will address the need for researchers (and publishers) to communicate ‘beyond the lab’ and beyond one’s scientific and academic peers, to policymakers and the public. The speakers will each offer a unique case study of how researchers have told their research stories, both independently and with support from others (institutions and publishers).
Stewart Wills (Editor and Writer, The Optical Society) will moderate the event, joined by speakers Yael Fitzpatrick (Consulting Art Director and Brand Manager, Gazelle Design Consultancy), Lauren Wolf (Science Desk Editor, American Chemical Society), Lauren Lipuma (Senior Public Information Specialist and Writer, American Geophysical Union), and Dr. Steven Shirey (Senior Staff Scientist, Carnegie Institution for Science).
Yael took the time to answer the following questions about the event:
Who is the intended audience for this panel and why should they attend?
All who are interested in effective and engaging perspectives on sharing scholarly content with academics, policymakers, and the educated lay public.
Why do you think this topic is important and timely?
While academic research is always important, the current state of our country and the world makes the effective sharing of research all the more critical. We believe bringing a storytelling approach into play in the communication of research creates a high level of engagement and—hopefully—change.
Is there a particular topic you’re looking forward to seeing discussed?
We think all of the speakers will be bringing interesting case studies into the mix.
What do the selected speakers bring to the discussion?
We’re presenting perspectives on scholarly storytelling from a broad range points on the communication spectrum, from initial research discovery to public consumption.
What can attendees expect from the panel?
A diverse and lively collection of experiences and perspectives on the topic, presenting both case studies and broader conceptual considerations.
What do you hope attendees will take away from the panel?
Hopefully a bit of inspiration and some different ways of thinking about sharing scholarly content, with some practical tips.
Click here to register now.