2014 SSP 36th Annual Meeting
Concurrent 1C: Much Ado about Mobile: Making Mobile Product Development Choices
Many organizations are confused when it comes to the best approach to mobile delivery for both their content and their community. Should all content on mobile devices be free? What is the right business and technical approach for your organization that meets the needs of your community? How should you execute your choices technically (mobile optimized websites, IOS vs. Android, HTML5 cross-platform development)? In this session, each speaker will discuss how their organization addressed the challenges of mobile strategy and what path they took or are in the midst of taking to develop a strategy that best suits their organizational goals and customer needs. Through short presentations and lively question and answer panel discussion, attendees will learn how these publishers and organizations determined what mobile delivery approach would best suit their needs, and what feature set and functions were key to a successful product for their specific target audiences.
Moderator: Lori Carlin, Delta Think
the organization’s publishing programs including its flagship journal CHEST, its series of e-books, and many other ancillary publishing projects and products. In the past 20 years he has enhanced the development, utility, delivery, and monetization of CHESTs publishing business and supported its brand extension through online innovation, app creation, and digital content delivery. Prior to joining CHEST in 1994, Steve worked in the educational testing, medical certification examination development, and medical publishing fields, most notably with American College Testing (ACT). When not working, he spends his time scuba diving with large sharks whenever possible, collecting original comic book artwork, and searching for good BBQ.