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2011 SSP 33rd Annual Meeting, Westin Copley Place, Boston

Seminar 02 – Building Successful Mobile Apps: How to Scale?


James Wonder
James Wonder is the Director of Emerging Technology for the American Institute of Physics and has a 28 year career in technology. He is responsible for leading technical development for all of AIP services including the premier service Scitationsm. Previous efforts include developing Web 2.0 based interactive and highly available services. James is a designer, programmer, systems administrator, and has worked with a wide variety of platforms and vendors.
Paul Calvi
Paul Calvi has worked in the publishing industry for almost fifteen years. In that time he has worked for publishers as well as production houses. Since he started in publishing he has been fortunate to be deeply involved in the shift from traditional print publishing to online distribution and publishing systems and now the mobile revolution. He is currently the Director of Technology for Annual Reviews where he tries to take advantage of advances in technology to improve internal systems and processes as well as create improved products and services for customers.
George Slowik Jr.
George Slowik Jr. is the President for Publishers Weekly (PW). He recently purchased PW for a second time; this time from Reed-Elsevier and on his own behalf. He has quickly advanced its presence into electronic formats with the launch of an iPad/ iPhone app, embraced DIY publishing with the launch of PW Select, and led an immediate expansion of its international footprint including the joint venture, PubMatch.

Slowik began his publishing career at Macmillan serving as Controller at Ferdinand Roten Galleries He continued his career in finance as Controller at Whitney Communications until he joined Reed Elsevier as part of their acquisition of Interior Design magazine. There he ran the centralized departments of the New York offices of Reed and was on the acquisitions team that purchased RR Bowker, parent company of Publishers Weekly (PW), for Reed. At Reed he was publisher of PW from 1989-1993. He left Reed in order to serve as the first publisher of Out magazine, a launch, targeted to the LGBT market. Later, he started PressCorps which grew from a two-man consultancy to an $8 million dollar multi-media publishing concern having acquired The American Druggist from Hearst and Medical Tribune from Jobson.

Slowik has frequently involved himself in eleemosynary pursuits serving on the boards of Book Industry Study Group, The New York Theater Workshop (of Rent and Angels in America renown) and is Chair Emeritus of DIFFA (Design Industries Foundation Fighting AIDS).

Steve Welch
Stephen Welch is the Senior Vice President of Communications for the American College of Chest Physicians (ACCP) and serves as Executive Editor of CHEST, the ACCP’s flagship journal. His responsibilities include all the business and operational aspects of CHEST, as well as oversight of ACCP’s educational publishing efforts and internal editorial processes, IT/Web strategy, and Marketing/Public Relations and Social Media strategy. He has recently been active in developing iPhone/iPad apps and an e-book platform to showcase ACCP’s educational products and content.
Anne Lenehan
Anne Lenehan has worked in medical publishing for over 20 years. She is currently the Publishing Director, Medical Education for Elsevier, based in Philadelphia, and responsible for some of the leading brands in medical education including Netter, Robbins Pathology, Gray’s Anatomy and Secrets. Prior to this role she was responsible for the Netter Collection of Medical Illustrations from 2005 to 2010. The Netter Anatomy Flashcards App (developed with Modality) was one of the first apps in the App Store and was featured in the WWDC in 2008 rocketing Netter back to fame. She has launched several other apps for other products in the Medical Education market. In her career she has worked in all aspects of medical publishing; sales, marketing and editorial for books, electronic products, and journals.