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01.16.2013 | Member News & Releases

New market insight service to give publishers and societies greater strategic awareness and confidence in 2013

January 16, 2013 – TBI, the business development consultancy that specializes in publishing and membership, is pleased to announce TBI Heatmaps, a free service that will help to increase academic publishers’ and societies’ strategic awareness and confidence. Decision-makers at membership and publishing organizations can participate by contributing to a 5-minute survey, and may then opt in to receive a report of anonymized findings.

TBI, the business development consultancy that specializes in publishing and membership, is pleased to announce TBI Heatmaps, a free service that will help to increase academic publishers’ and societies’ strategic awareness and confidence. Decision-makers at membership and publishing organizations can participate by contributing to a 5-minute survey, and may then opt in to receive a report of anonymized findings.

“Many publishers and societies face tough choices when it comes to planning budgets and activities for the forthcoming year,” explains Melinda Kenneway, founder and co-Director of TBI. “The intelligence provided by TBI Heatmaps will support organizations’ own analysis by identifying the burning issues being addressed across the sector, and giving a sense of how the strategic focus of similar organizations compares.”

The survey underpinning TBI Heatmaps will be repeated each year. Participation is free, and there’s no limit to the number of staff from any organization that can participate. To take the survey visit the TBI website or Click here by Wednesday, January 23rd 2013.

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