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2004 annual meeting

Pre-Meeting Workshops

Wednesday, June 2, 2004

XML Essentials for Decision Makers

  • Lisa Bos, Vice President and Chief Architect, Really Strategies, Inc.
  • Dale Waldt, President and Sr. Consultant, aXtive Minds, Inc.

eXtensible Markup Language (XML) implementation often requires balancing enterprise and departmental business objectives and implies the development of an approach for strategic and tactical technology adoption. To support effective XML implementation planning, this seminar provides an overview of XML and related standards and technology and the business case that justifies them. XML syntax, case studies, development projects, tools, and business processes will be described in business terms. The goals and opportunities of an XML project and the business benefits of the resulting system will be explored. Also included is information modeling, essential DTD syntax, concepts, and design principles for effective implementation

Managing Change in Publishing Environments: Tips, Tools, and Resources for Successful Transitions

  • Lois Smith, Communications Director, Human Factors and Ergonomics Society
  • Eileen Kiley, Manager, Archival Publications, Materials Research Society

“WHAT NEXT??!?!!” Keeping up with the ever-changing scholarly publishing environment is enough to drive anyone crazy. Adopting new technologies, upgrading existing ones, building big new products, and coping with internal changes caused by reorganization and mergers stress everybody out, regardless of their level. No matter how large or small your organization, change-related stress can undermine your success if it’s not managed properly. Using case studies, three publishing veterans talk about practical ways to deal with the people side of change. Their lessons learned will help you steer clear of pitfalls in your own organization while providing tools and resources to cope with change successfully.

Pricing Electronic Journals: Nonprofit and Commercial Lessons Shared

  • Lori Barber, Client Development Manager, ScholarOne, Inc.
  • John Cox, Managing Director, John Cox Associates Ltd.
  • Jennifer Fleet, Production and Marketing Manager, Proceedings of the National Academy of Sciences
  • Heather Joseph, President and Chief Operating Officer, BioOne
  • Aileen McHugh, Director of Electronic Publishing, The Johns Hopkins University Press
  • Blaise Simqu, Executive Vice President, Higher Education Group, Sage Publications

You know your content is too valuable to put a price tag on— yet publishing is a business, so that is exactly what we all must do. Commercial or not-for-profit single-title publisher or aggregator, we all wrestle with similar issues: How do we place a dollar value on our electronic content? Do we tie the price to the print product or cut the tie completely? Does one price fit all, or should smaller institutions pay less? How can usage fit into the picture? Should it fit in all? Speakers representing a wide spectrum of publishers will share their experiences on these pressing questions, and more.

After the Data: Using the Latest Publishing Technology Applications


  • Anne Orens, Director, New Business Development, Ingenta, Inc.


  • Ann Michael, Executive Director, Electronic Strategy and Product Development, Wolters Kluwer Health
  • John Muenning, Electronic Manuscripts Coordinator, University of Chicago Press
  • John Shaw, Production Systems Manager, Sage U.S.
  • David Sidman, Founder and CEO, Content Directions, Inc.

It’s easy to get lost in the maze of technology applications being used throughout the entire publishing process. These technologies are being increasingly applied to areas such as author content creation, peer review, production, print and web delivery, and—most significantly—how content users access and interact with the content, and how you communicate with both customers and business partners. This in-depth seminar is intended to demystify the process of choosing your application tools while avoiding the pitfalls encountered by many of your colleagues and still realizing the full and long-awaited cost savings and business benefits you require.

Libraries, Licenses, Institutional Budgets, and Consortia: What’s a Publisher To Do?

  • October Ivins, Consultant, Digital Access and Content Solutions
  • Rick Burke, Executive Director of SCELC, the Statewide California Electronic Library Consortium
  • Carol James, Resource Access Administrator, Genentech Library
  • James Mouw, Acquisitions Librarian and Electronic Resources Officer, University of Chicago Library
  • John Tagler, Vice President, Account Development and Channel Marketing, Elsevier Science
  • Will Wakeling, Associate Dean for Collections and Technical Services, Northeastern University Library

Whether they account for 10% or 80% of your sales or circulation, libraries are important, and they are being buffeted by forces beyond their control (and yours!). Listen and learn as librarians tell you what works for them and what turns them off. What drives their purchasing decisions, and how can you influence those decisions? If your new product is just what they need, how can you communicate that to them? Is price the major determinant of purchase, or does service count too? When they talk, do you listen?

Linking on Steroids


One of the truly remarkable benefits of the World Wide Web, from its origin, is its inherent capability to link together information from myriad sources. But are the tools and technologies available appropriately taking full advantage of this capability? Clearly, there are tremendous benefits for researchers and the producers and consumers of information. Similarly, there are tremendous opportunities for publishers, librarians, aggregators, and others to add value to the process. Where are we today with this critical opportunity, and where are we headed? This seminar features some entertaining and knowledgeable speakers who will help us understand some of the relevant technologies and provide useful insights into how the linking phenomenon is affecting the researcher, the librarian, the publisher, and new players who are engaging in the process to add value.