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2017 SSP 39th Annual Meeting

Concurrent 5F: Building a UX Community…

Concurrent 5F: Building a UX Community: Taking a Multi-Disciplinary Approach to Create a Unified User Experience

If you thought UX was all about digital product development – think again. Its about creating holistic experiences that all your users will return to time and time again because they want to, not because they need to.
Emerald set up an internal multi-disciplinary UX community to create a unified experience for staff, customers, authors, editors and users of all types.
Hear from sales and marketing, innovation and publishing staff as they share case studies and practical takeaways, including:
What a UX community is and how to go about setting one up for staff across the business
The ambition to drive innovation in business and management publishing through user research and user engagement
How the development of a new brand enabled Emerald to get insights from staff and users that put experience at the heart of its renewed vision, mission and values.

Moderator: Erika Valenti, Emerald Publishing


Amy Lewontin, Northeastern University
Amy Lewontin is the Collection Development Librarian at Northeastern Universitys Snell Library in Boston. Her responsibilities include planning and management of collection development including collaboration with subject collection managers in all discipline-related projects, especially STM areas. She is involved in reviewing and analyzing the collections for usage, accreditation and standards; evaluating and trialing new electronic resources in all subject disciplines. Previously Amy was the Assistant Director of the Library at Wentworth Institute of Technology, and Head of the Information Research Center at Metlife, as well as a Consultant for the Metrowest Library System, part of the Massachusetts Library System.
Charlotte Maiorana, Emerald Group Publishing
Charlotte Maiorana is Senior Editor at Emerald Publishing, where she is growing the scholarly business, economics, finance, and information science book programs as well as the professional business list in North America. Prior to Emerald, Charlotte was a business trade book editor at Wiley, scholarly and professional editor at Palgrave Macmillan, and worked across business content at Springer. Having built strong book programs at leading publishing houses, she has worked across the academic community to not only bring successful, standout titles to market but to provide authors with a quality and rewarding publishing experience.
Mike Groth, Emerald Group Publishing
Michael Groth is Marketing Manager for North America at Emerald Publishing, where he manages all library outreach for the region via digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has attended numerous information industry events, organized conference sessions, and has blogged on topics ranging from market trends, library budgets and open access, to emerging markets and online communities. Having developed user personas, worked with brand agencies and contributed to multiple product and corporate repositioning projects, Mike has drawn on internal and external community experiences to help craft the ethos of several scholarly brands.
Twitter Handle: mikegroth72